Andrew Kisslo, SVP of Global Partner Marketing at SAP, always likes to say, “You own your career, so you must…

“Data is the new soil.” This may sound like hyperbole, but in the world of B2B tech marketing and sales,…

This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B…

Account-based marketing (ABM) has become a fundamental strategy for many tech organizations to engage target accounts more effectively and drive…

To thrive in the fast-paced world of technology partnerships, partner marketers must be multi-talented and adaptable “Swiss Army knives.” Unlike…

Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of…

The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident…

The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The…

Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. You’re…

Today’s tech buyers prefer to explore and evaluate solutions independently through peer reviews, webinars and face-to-face events, interactive trials, vendor…